Unequivocally, yes.

Why my generation (and even the older ones) don’t bother with commas, good syntax, and *heaven forbid* spelling out a word in its entirety is beyond me. Is language fluid? Yes. Does its usage, spellings, and format change with the times? Absolutely. Are we going to communicate in emojis exclusively in 50 years? Good lord, I hope not, but there’s actually some discussion that we’re moving that direction.

Don’t get me wrong, friends, language should be fluid and the use of emojis actually has some pretty significant implications, from its roots in ideograms from our ancestors to the constantly changing nuances of each emoji (read the above article for more linguistic insight), but does that mean we abandon centuries of growth? I say no. Perhaps I’m stuck in ye olden days, but I find beauty in the complexities of the well-written word. Not to mention, poorly articulated ideas, incomplete thoughts, and thrown-together sentences can wreck havoc, sew confusion, or be completely off-mark with your audience.

This is why it’s important to hire a professional when creating¬†copy for your business (copy = written material, aka what your eyeballs are looking at right now). Whether it’s adspeak, a blog post, website content, a book, or a tagline, you’re going to want to make sure that the words used to represent your business are used correctly, arranged in a way that makes sense, and enticing to boot. Your copy should have personality, but it also should have good grammar.